Committed to Protecting the Ocean’s Bounty
Noyo Harbor is one of the most sustainable and successful ports along the California Coast. When you choose seafood from Noyo Harbor, you get the freshest fish possible while also supporting the harbor and its vibrant community. We work closely with regional leaders and researchers to make sure our catch respects the delicate balance of the ocean’s ecosystem, so marine life thrives for future generations. By buying direct from our docks, you’re supporting sustainable fishing practices, protecting local jobs and helping to build a healthy, resilient ocean economy.
Shop Seasonally, Eat Sustainably
One of the best ways to support sustainability is to choose seafood in season. This simple act encourages local grocers and restaurants to buy from our fishermen, helping to strengthen our regional food system. How do you know what fish is in season? Keep handy our fish season chart or just ask a fisherman! At Noyo Harbor, our fishermen are seasoned pros and always know what’s on. When you buy with the seasons, you’re not just making a purchase, you’re making a difference.
BUY LOCAL, BUY DIRECT
Buy Direct from the Fishermen, Fresh Off the Dock
At Noyo Harbor, every boat is a small business, and many vessels sell their fresh catch directly to you. There’s no better way to enjoy seafood than straight from the docks, caught by local fishermen. To get the freshest seafood on your table, sign up for dockside fish sales alerts to be updated on which vessels are coming into port and what they’ll be selling.
Before You Arrive: A Few Tips for the Best Dockside Experience
• Bring Cash: Many fishermen don’t take credit cards.
• Bag It: When buying whole or live seafood, bring a bag or bucket.
• Ice It: Pack ice or a cold pack if you’re not headed right home.
• Watch Your Feet: Wear sturdy footwear for dockside safety.
• Get Chatty: Ask your fisherman about their catch. Fishermen have great stories!
• Tip Well: If they fillet your fish, make sure to tip.
• Have Fun! Enjoy supporting local, small businesses while savoring fresh, sustainable seafood.
Buy Fresh, Local Seafood from Community Businesses
Can’t make it down to the docks? No problem! You can still enjoy the freshest, most sustainable seafood by supporting local restaurants and markets. When you buy locally, you’re helping to preserve our marine ecosystem by ensuring that only abundant species are harvested, allowing fish stocks to thrive and replenish for future generations. Sustainable seafood means enjoying today’s catch while supporting ocean health.
Here are a few of the restaurants and markets proudly serving locally sourced seafood:
• Casa Del Sol
• Noyo Fish Company
• Noyo Harbor Inn
• Princess Seafood Restaurant
• Princess Seafood Market
• Sea Pal Cove Restaurant
• The Wharf
• Harvest Markets
KNOW YOUR FISH
Get to know your local fish
Learn about the species that live in Noyo Harbor. Learning about the fish you eat can inspire you to find unique ways to cook with it at home.
SALMON
TUNA
ROCKFISH
BLACK COD
Dungeness Crab
SOLE
SEA URCHIN
LINGCOD
HALIBUT
MEET THE CREW
Anna Neumann
Noyo Harbor Master
Anna’s experience at sea taught her a lot about fishing culture, specifically how the health of the harbor contributes directly to the health of the local economy. She’s working to reeducate the community so they can buy directly from fishermen right off their boats, the ultimate sustainable sea food. Anna wears many other hats, but her most significant role is in supporting all aspects of the fishing industry and ensuring the Noyo Harbor is safe in every sense of the word.
Princess Seafood
Whoever said that a bad day fishing beats a good day working probably never spent a week at sea in 40 knot winds. But that’s not a completely uncommon workday for the fisherwomen of Princess Seafood. And yet, Wendy Holloway and Heather Sears might tell you that the fishing is the easy part. The Princess’s Empire, once just Heather and a small boat, now includes a 42-foot freezer trawler, a full, all-female crew, a fish market and a restaurant right on the harbor.
Grant Downie
Grant is a second generations fisherman and a staple in the Noyo Harbor fishing community. Today, he’s fully invested in the hard work of preserving the ecological balance that has sustained his family for decades. When not on deck fishing, Grant may be finding below the waves, diving for red abalone and working to reestablish the bull kelp populations so critical to the local fish population.